TELL YOUR STORY
A Sampling of KRF PR Services
Make Your Meetings and Events More Efficient and Effective
If you’ve ever suffered through an unstructured strategy meeting you thought would never end or cringed when an emcee read someone’s life story as an introduction, you know the value of meeting magic.
Card tricks are so last century, what your meeting or event needs is KRF PR’s high energy, experienced meeting expertise to develop and deliver a positive experience with the impact you want.
Pre-meeting consulting (agenda setting, pre-read plan, etc.)
Meeting facilitation
Emcee services
Panel development, preparation and facilitation
Icebreakers and coffee/lunch breaks with purpose
Special event plans and coordination
Improve Your Outcomes With Media Training/Media Relations Services
Everyone with a smartphone is a reporter today – what does that mean to you?? Reporters are stretched for time and often cover a variety of topics, so your organization needs a media plan, as well as training and expertise to implement it. If you are not telling your own story, someone else is telling it for you.
With decades of media experience – from working with top-tier outlets like the Wall Street Journal, Bloomberg and Reuters to local community papers - KRF PR has insight that can help you get your story told in your own words.
Media relations strategy
Media contact and relationship building
Messaging for media that doesn’t read like buzz word Bingo
Crisis management plans and training
Feature stories, blogs, press releases, social media content
Media training for executives, employees, site leaders and customers
Become More Memorable Through Story Telling
Are your speeches, videos, emails and presentations memorable? Using stories is a winning strategy to get your point across, and our techniques will help you engage your audiences’ hearts and minds.
KRF PR has a formula to train your group in storytelling, as well as help you tell your story through a variety of public relations vehicles. The list below is just the beginning.
Story telling and conversation training
Your organization newsletter
Trade show booth worker protocol and story development
Speech writing
Annual reports
Video scripts
Personal story set development (yes, you need to tell your own story through your resume, biography, speaker introductions and social media profile!)
Testimonials
Kenda’s Story: Don’t Look a Gift Horse in the Mouth!
It all began with a horse. A gift horse to be exact. How could a free Quarter Horse named “Squirt” launch Kenda Resler Friend into a 30+ year career in public relations? Here’s the story.
In the mid-1980s, Bob Evans Restaurants annually gave a horse to the outstanding 4-H Saddle Club member in each state where they had restaurants (about a dozen states at the time). Kenda was Indiana’s winner in 1984, and her family enjoyed an all-expenses paid weekend down on the farm where she selected her horse. Fun fact: the picture on Bob Evans restaurant menus IS his actual home farm.
As part of that weekend, Kenda noticed a person who was orchestrating the seminars, talking to reporters, and speaking to the assembled group of winners on a variety of topics. At the end of the weekend, Kenda asked this person - Mary Cusick - what she did. Mary replied, “I’m the public relations director.” To which Kenda responded, “Do you get PAID to do all these great things like organizing, writing and public speaking???” Coming from a family of teachers and farmers, Kenda didn’t know PR was a choice!
Now knowing that Public Relations was a “thing to do” and that Purdue University offered this course of study, off Kenda went to West Lafayette. She earned a bachelor’s degree in public relations, enjoying the communications field so much she continued straight though to get a master’s degree in Ag Communication.
The First Career Chapter: Cattle, Pigs and Weeds – oh my!
Kenda’s first career decade was in the world of ag advertising and public relations agencies, developing PR campaigns for major animal health and crop protection companies. Did she almost get run over by a steer in a snowstorm? Yep. Did she learn about growing cotton? Yep (after asking her colleague what is that green plant?) Did she gain invaluable experience in writing, interviewing, client service and media relations? Sure thing.
The Second Career Chapter: Back Home Again
Living far away from family, college friends – and Purdue basketball – had Kenda looking to get back to Indiana. While her PR agency work brought her home, she soon transitioned to corporate America as Dow AgroSciences came calling. Kenda spent 20 years helping tell this global leader’s story of crop protection and biotechnology innovation. From leading corporate communications, executive communications, and media relations to helping launch one of the world’s most innovative weed control systems, these two decades provided experience, insight, and expertise.
The Current Chapter: KRF PR Comes to Life!
In 2019, as the merger between The Dow Chemical Company and DuPont was finalizing, Kenda decided to start her own new chapter. She retired from the corporate world and struck out as a small business owner. KRF PR was born! Working with people she likes on efforts she believes in; Kenda’s client roster has grown to include a barnyard of clients big and small. Media training, copywriting, event planning and a wide variety of communication services are examples of the projects Kenda delivers for clients who wish to better tell their stories.
What career chapter are you in? Do you need help telling your story? Let’s talk!
Awards and Honors (remember, it all started with winning a horse!)
Graduate of Indiana Ag Leadership Program, Class 11
Lea Hitchner Achievement Award, the highest honor given by CropLife America; Workhorse of Year Award.
Women in Agriculture Leadership Award Winner, 2007
Purdue College of Agriculture Distinguished Alumni honoree, 2012
Inaugural winner of Purdue University Outstanding Young Alumni award, 2002
National Agri-Marketing Association, Meritorious Service Award 1996-97; National Workhorse Award 1999-2000; Best of NAMA finalist, 1992-2002; Mid-America Public Relations Best of Show
Numerous Indiana State Fair Culinary Contest awards
Community involvement – Giving Back Matters!
Board member, former president, and Executive Committee of Family Promise of Greater Indianapolis – because every child deserves a home!
President, Purdue Ag Alumni Trust Fund and Purdue Ag Alumni Board of Directors – paying it forward!
Board member, Washington Township Schools Foundation; Grants and Communications Committees – public schools matter!
Former Boards: President and Board member, AgrIInstitue; Indiana 4-H Foundation; Playworks; PTO President of North Central High School and Northview Middle School; Board leader of Purdue Clubs of New Jersey, Atlanta, and Indianapolis; Twin Pines Alumni Corporation Board President; National Agri-Marketing Association, Atlanta, and Indianapolis.
