Our Services

Make Your Meetings More Efficient and Effective With Meeting Magic

If you’ve ever suffered through an unstructured strategy meeting you thought would never end or cringed when an emcee read someone’s life story as an introduction, you know the value of meeting magic. Card tricks are so last century, what your meeting or event needs is KRF PR’s high energy, experienced meeting expertise to develop and deliver a positive experience with the impact you want.
  • Pre-meeting consulting (agenda setting, pre-read plan, etc.)
  • Meeting facilitation
  • Emcee services
  • Panel development, preparation and facilitation
  • Icebreakers and coffee/lunch breaks with purpose
  • Special event plans and coordination
Tell Your Story Better With Media Training/Media Relations Services

Everyone with a smartphone is a reporter today – what does that mean to you?? Reporters are stretched for time and often cover a variety of topics, so your organization needs a media plan, as well as training and expertise to implement it. If you are not telling your own story, someone else is telling it for you. With decades of media experience – from working with top-tier outlets like the Wall Street Journal, Bloomberg and Reuters to local community papers - KRF PR has insight that can help you get your story told in your own words.
  • Media relations strategy
  • Media contact and relationship building
  • Messaging for media that doesn’t read like buzz word Bingo
  • Crisis management plans and training
  • Feature stories, blogs, press releases, social media content
  • Media training for executives, employees, site leaders and customers
Become More Memorable Through Story Telling

How do you make your communications more memorable? Using stories is a winning strategy, and our techniques will help you get your point across in a way that is engaging. KRF PR has a formula to train your group in storytelling, as well as help you tell your story through a variety of public relations vehicles. The list below is just the beginning.
  • Story telling/conversation training
  • Your organization newsletter
  • Trade show booth worker protocol and story development
  • Speech writing
  • Annual reports
  • Personal story set development (yes, you need to tell your own story through your resume, biography, speaker introductions and social media profile!)


This (media training) is something you will face in your lifetime for something. It is always good to have knowledge/training for such events.

Feedback on KRF PR Media Training with AG Leaders

Media session was of the most value…. the suggestions of how to interaction the media can also be used in parenting and other interpersonal communication.

Feedback on KRF PR Media Training with AG Leaders

AG Leaders 3

Even though I don’t work with media, I got some great pointers on how to connect with anyone using the skills Kenda taught.

Feedback on KRF PR Media Training with AG Leaders

AG Leaders 4

The media training had great reminders, along with encouragement to be polite but stick to what you know is right.

Feedback on KRF PR Media Training with AG Leaders

AG Leaders 5

The media training by Kenda provide me with some very real tips and techniques that I will use during my next public presentation scheduled for next week.

Feedback on KRF PR Media Training with AG Leaders

2019 AgrIInstitute Media Training

“I really like how knowledgeable Kenda was about the ag industry in general. I appreciated how she specialized the content of practice and questions to each individual’s business and sector of the ag industry.”

Media Training for Crisis Situations

Kenda did a wonderful job relating to everyone. I saw this through the participation.

Agricultural Seed Company Client

Our Story

Kenda Resler Friend
Delivering effective public relations counsel has been Kenda Resler Friend’s calling for 30 years. She spent the first decade of her career working in public relations (PR) firms around the United States where she led PR work for agricultural clients in both animal health and crop protection. Kenda joined Dow AgroSciences at its Global Headquarters in Indianapolis in 2001 where she led executive and corporate communications for a decade. She then served as an international communications leader for the Enlist Weed Control System before being named global media relations and external communications leader, serving as company spokesperson. She was a member of the President and CEO’s Global Leadership Team, working across the company and world to advance the reputation and brand of Dow AgroSciences with key audiences. After the company’s merger with DuPont Pioneer in 2017, she led corporate communication for the newly formed $8 billion Crop Protection Business Platform.

Kenda retired from Dow AgroSciences in March 2019, and founded her own communications firm, KRF Public Relations. Current clients include leading agricultural companies, agricultural industry associations, not-for-profit organizations and a variety of companies seeking media training and project management. From school board candidates to Chief Financial Officers, she is also working with individuals to help them more effectively tell their stories. Kenda firmly believes in working with partners on causes in which she believes!

Kenda earned a B.A. in public relations and an M.S. in agricultural communications from Purdue University, West Lafayette, Indiana. She is active in the community, with a focus on leadership development. A 10-year 4-Her from Elkhart County, Kenda is an advocate for youth leadership, including serving on the Indiana 4-H Foundation for a decade. Kenda is a graduate of the Indiana Ag Leadership Program, Class 11, and is a former chairperson and board member of AgrIInstitute, the organization that delivers this premiere agricultural leadership program. She has won numerous awards in the agriculture industry, including the Lea Hitchner Achievement Award, the highest honor given by CropLife America. A 2007 Women in Agriculture Leadership Award Winner and 2012 Purdue College of Agriculture Distinguished Alumni honoree, she is president of the Purdue Ag Alumni Trust Fund board and is active in Purdue activities. She has a passion for helping children, and serves on the board of Family Promise of Greater Indianapolis as its Past President, helping homeless families in crisis because every child deserves a home. She is an active volunteer leader in her community, and along with her husband, enjoys visiting their young adult children at The Ohio State University and Purdue University. You can find Kenda on Twitter @IndyKRF.

How Can KRF Help You Tell Your Story?